{"title":"New Arrivals","description":"","products":[{"product_id":"edge-18k-max","title":"Edge 18K MAX","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCommand the court with confidence using the Diadem Edge 18K MAX. Designed with a wider body, 18K carbon fiber face, and layered core, it delivers a larger sweet spot and balanced performance for any playstyle.  \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cb\u003eUSAPA Approved\u003c\/b\u003e\u003c\/p\u003e","brand":"Diadem Sports","offers":[{"title":"Cobalt","offer_id":45791987564717,"sku":"PP20010","price":149.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8949\/2653\/files\/Edge_18k_Max_1743.png?v=1772844463"},{"product_id":"edge-18k-power","title":"Edge 18K Power","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eUnleash your full potential with the Diadem Edge 18K Power. 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Start here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eELT Series\u003c\/span\u003e\u003cspan\u003e is the perfect choice for players who want to improve their game while having fun.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned with a lightweight graphite frame and excellent handling, the ELT Series gives occasional players the confidence to swing freely and progress quickly. Even better, every ELT Series racket comes \u003c\/span\u003e\u003cspan\u003eprestrung and ready to play right out of the box\u003c\/span\u003e\u003cspan\u003e, so you can hit the court immediately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its sleek, modern design available in multiple colorways, the ELT Series lets you showcase your style while making your tennis feel ELiTe.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTech:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHot Melt Graphite\u003c\/span\u003e\u003cspan\u003e - an advanced frame material engineered through a unique heat-fusion process that eliminates voids and imperfections in the graphite fibers. By melting the graphite under controlled conditions, the molecular structure becomes more uniform, resulting in a denser, more responsive frame\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVibracore\u003c\/span\u003e\u003cspan\u003e - an innovative handle technology designed to remove harmful vibrations before they reach your arm. By filling the grip with specialized vibration-dampening foam, VibraCore absorbs shock at the source of impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result is a smoother, more comfortable feel on every shot—helping protect against arm fatigue and injuries such as tennis elbow. Players experience cleaner feedback, enhanced touch, and greater confidence to swing freely without sacrificing performance. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePower Channel\u003c\/span\u003e\u003cspan\u003e - a beam-enhancing technology engineered to maximize raw power in every shot. By utilizing a thicker, strategically reinforced beam design, Power Channel increases frame stiffness and energy return at impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis creates explosive ball acceleration with less effort, giving players access to deeper shots, heavier pace, and a more commanding presence on court.\u003c\/span\u003e\u003c\/p\u003e","brand":"Diadem Sports","offers":[{"title":"4 (L0)","offer_id":45791987859629,"sku":"TR11001","price":119.95,"currency_code":"GBP","in_stock":false},{"title":"4 1\/8 (L1)","offer_id":45791987892397,"sku":"TR11002","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"4 1\/4 (L2)","offer_id":45791987925165,"sku":"TR11003","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"4 3\/8 (L3)","offer_id":45791987957933,"sku":"TR11004","price":119.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8949\/2653\/files\/Elevate_ETL_DDC_5682.png?v=1772844465"},{"product_id":"nova-elt","title":"Nova ELT","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLooking to sharpen your skills or simply share fun matches with friends? Start here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eELT Series\u003c\/span\u003e\u003cspan\u003e is the perfect choice for players who want to improve their game while having fun.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned with a lightweight graphite frame and excellent handling, the ELT Series gives occasional players the confidence to swing freely and progress quickly. Even better, every ELT Series racket comes \u003c\/span\u003e\u003cspan\u003eprestrung and ready to play right out of the box\u003c\/span\u003e\u003cspan\u003e, so you can hit the court immediately.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith its sleek, modern design available in multiple colorways, the ELT Series lets you showcase your style while making your tennis feel ELiTe.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTech:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHot Melt Graphite\u003c\/span\u003e\u003cspan\u003e - an advanced frame material engineered through a unique heat-fusion process that eliminates voids and imperfections in the graphite fibers. By melting the graphite under controlled conditions, the molecular structure becomes more uniform, resulting in a denser, more responsive frame\u003c\/span\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVibracore\u003c\/span\u003e\u003cspan\u003e - an innovative handle technology designed to remove harmful vibrations before they reach your arm. By filling the grip with specialized vibration-dampening foam, VibraCore absorbs shock at the source of impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result is a smoother, more comfortable feel on every shot—helping protect against arm fatigue and injuries such as tennis elbow. Players experience cleaner feedback, enhanced touch, and greater confidence to swing freely without sacrificing performance. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePower Channel\u003c\/span\u003e\u003cspan\u003e - a beam-enhancing technology engineered to maximize raw power in every shot. By utilizing a thicker, strategically reinforced beam design, Power Channel increases frame stiffness and energy return at impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis creates explosive ball acceleration with less effort, giving players access to deeper shots, heavier pace, and a more commanding presence on court.\u003c\/span\u003e\u003c\/p\u003e","brand":"Diadem Sports","offers":[{"title":"4 (L0)","offer_id":45791989072045,"sku":"TR11005","price":119.95,"currency_code":"GBP","in_stock":false},{"title":"4 1\/8 (L1)","offer_id":45791989104813,"sku":"TR11006","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"4 1\/4 (L2)","offer_id":45791989137581,"sku":"TR11007","price":119.95,"currency_code":"GBP","in_stock":true},{"title":"4 3\/8 (L3)","offer_id":45791989170349,"sku":"TR11008","price":119.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8949\/2653\/files\/Nova_ETL_DDC_5671.png?v=1772844465"},{"product_id":"axis-98-elina-svitolina","title":"Elina Svitolina Signature Axis 98","description":"","brand":"Diadem Sports","offers":[{"title":"4 1\/8\" (L1)","offer_id":45791989366957,"sku":"TR30037","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"4 1\/4\" (L2)","offer_id":45791989399725,"sku":"TR30027","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"4 3\/8\" (L3)","offer_id":45791989432493,"sku":"TR30028","price":249.95,"currency_code":"GBP","in_stock":true},{"title":"4 1\/2 (L4)","offer_id":45791989465261,"sku":"TR30031","price":259.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8949\/2653\/files\/98_Axis_Svitolina_Signature_front.png?v=1772844469"},{"product_id":"the-official-pickleball","title":"The Official Pickleball","description":"\u003cp\u003eThe Official Pickleball is here! 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Consistent and reliable, bangers and dinkers alike will enjoy the ball’s ability to maintain its round shape over the life of the ball.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in bright neon yellow and yellow for easy tracking during play. 3, 6, 12, and 50\u003cbr data-mce-fragment=\"1\"\u003epacks available.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSpecifications\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAverage Weight - 0.924 oz \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAverage Bounce - 32.66 in\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAverage Hardness - 53.25 D\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAverage Compression- 30.85 lbf\u003c\/span\u003e\u003c\/p\u003e","brand":"Diadem Sports","offers":[{"title":"3 \/ Neon","offer_id":45792020299949,"sku":"PB-POWERBALL-O-3","price":11.25,"currency_code":"GBP","in_stock":false},{"title":"3 \/ Yellow","offer_id":45792020332717,"sku":"PB10008","price":10.95,"currency_code":"GBP","in_stock":false},{"title":"3 \/ Pink","offer_id":45792020365485,"sku":"PB10035","price":10.95,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Neon","offer_id":45792020398253,"sku":"PB10018","price":20.95,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Yellow","offer_id":45792020431021,"sku":"PB10020","price":20.95,"currency_code":"GBP","in_stock":false},{"title":"6 \/ Pink","offer_id":45792020463789,"sku":"PB10036","price":20.95,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Neon","offer_id":45792020496557,"sku":"PB-POWERBALL-O-12","price":34.95,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Yellow","offer_id":45792020529325,"sku":"PB10019","price":39.95,"currency_code":"GBP","in_stock":false},{"title":"12 \/ Pink","offer_id":45792020562093,"sku":"PB10037","price":39.95,"currency_code":"GBP","in_stock":false},{"title":"50 \/ Neon","offer_id":45792020594861,"sku":"PB-POWERBALL-O-50","price":139.95,"currency_code":"GBP","in_stock":false},{"title":"50 \/ Yellow","offer_id":45792020627629,"sku":"PB10009","price":159.95,"currency_code":"GBP","in_stock":false},{"title":"50 \/ Pink","offer_id":45792020660397,"sku":"PB10038","price":159.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8949\/2653\/files\/3pack_fbc05482-528f-427f-a2de-b5cb2d1e3bf1.png?v=1772844461"},{"product_id":"diadem-edge-18k","title":"Edge 18K","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIntroducing the pinnacle of pickleball paddle innovation - the Diadem Edge 18k Paddle. 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You'll most likely lose it before you wear through it!\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSize - 2x1x1\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eMaterial - Rubber\u003c\/em\u003e\u003c\/p\u003e","brand":"Diadem Sports","offers":[{"title":"Default Title","offer_id":45792028557485,"sku":"PB-CRB-ERSR","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8949\/2653\/files\/Paddle_Cleaner_1.png?v=1772844498"},{"product_id":"edge-18k-sp","title":"Edge 18k SP","description":"\u003cdiv class=\"sc-fONbcp gLorjJ\" data-now-timestamp=\"1712894400000\" data-name=\"StyledConversationCardHeader\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"sc-dourm bJstrB sc-dUZptF bjanqw\" data-name=\"body\"\u003e\n\u003cdiv class=\"sc-ffrKEX ffnvEG sc-lpjHMe kUWBrv\" data-name=\"text\"\u003e\n\u003cp\u003eThe Edge 18k SP is Diadem’s fastest legal paddle, built with a 14mm frame, 10mm cell core, and molded handle for unmatched speed and pop. Thermoformed for stability and built for elite play.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUSAPA approved\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Diadem Sports","offers":[{"title":"Silver","offer_id":45792032391341,"sku":"PP10083","price":169.95,"currency_code":"GBP","in_stock":false},{"title":"Arctic Mist","offer_id":45792032424109,"sku":"PP10122","price":169.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8949\/2653\/files\/SP_Silver-1773.png?v=1772844458"},{"product_id":"icon-infinity","title":"Icon Infinity","description":"\u003cp\u003eThe ICON Infinity line is the latest in our iconic paddle series, featuring a Dual Foam Core for added stability and power, a 10mm open honeycomb design, and our highest-legal Double Grit Surface for unmatched spin and control. 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